We've all been there. We researched, bought and read a lot of books, and enrolled in a course. After a few months of studying and spending money, you feel you can do the marketing on your own and you start your first campaign. You set it-up, place your billing information, you check all the details, double-check it even and review what you have learned from the course.
All systems check. Your palms are sweaty, you know your money was on the line and you keep telling yourself "This is it!"
Then, hit PUBLISH.
Now, your ads are approved and your Ads are firing on all cylinders... you think. You watch the campaign the whole day on the first day. You keep on refreshing your browser every 1-5 minutes.
A few days past, the results are not what you are expecting, in fact, it is way below what you expect, you are bleeding - badly. And although you are seeing positive engagement and clicks, nothing is turning into money in the bank.
So you either convince yourself that, "It is fine for now, when I have enough data, I will retarget the custom audience and this is where will I get my money back." or "People don't know my brand yet, it will pick-up when things "normalized".
A few days passed, but the performance was still the same. Things were not picking-up, it starts to burn your pocket and endless questions fill your head, ”What is wrong? What did I miss?" You start reviewing all the courses and blog posts from all the guru's but you can't seem to find what is wrong.
Sound familiar to you?
IF YOU NODDED YOUR HEAD "YES" THEN KEEP READING.
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